Aug 27, 2021
We discussed in a previous episode about your why, and your what, but before you start testing, you need to know your who.
Who are you selling to specifically? What are the characteristics of people who have this problem, or what are the conditions under which this problem is experienced?
Use your research results to...
Aug 4, 2021
Lakshmi Malhotra is the founder of Resham Dor. Her vision is to revive dying handloom clusters and establish artisans as custodians of their craft across India. She is currently working on the revival of Kharad rugs. This is a diminishing craft practised by only two families in Gudhrat India.
On this episode, we explore...