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Where Ideas Launch - The Podcast for the Sustainable Innovator

Where Ideas Launch aims to answer the question, by asking deeper and better questions. It aims to prompt change not by staying in the analysis, but by originating a new genesis.

This podcast aims to:

  1. Challenge the status quo: show you how to speak truth to power, in a way that sparks momentum for change.
  2. We will explore creativity from the eyes of educators, business people, entrepreneurs, and artists.
  3. We will examine sustainable clothing brands, sustainable business models, and other ways to support the UN sustainable development goals.

Aug 27, 2021

We discussed in a previous episode about your why, and your what, but before you start testing, you need to know your who.

Who are you selling to specifically? What are the characteristics of people who have this problem, or what are the conditions under which this problem is experienced?

Use your research results to...


Aug 4, 2021

Lakshmi Malhotra is the founder of Resham Dor. Her vision is to revive dying handloom clusters and establish artisans as custodians of their craft across India. She is currently working on the revival of Kharad rugs. This is a diminishing craft practised by only two families in Gudhrat India.

On this episode, we explore...