Feb 10, 2022
Sally Dear is the founder of Ducky Zebra, a childrenswear brand that challenges the outdated gender stereotypes found in high-street kids’ clothing. She was frustrated by the impact of gender stereotypes on her children. The language they were hearing, TV they were watching, games they were playing, and the clothes they were wearing, so she decided to tackle one of these areas, clothing, as a means to changing the narrative. During her early research she discovered the negative impact of the fashion industry on the world around us. It accounts for 10% of global carbon emissions and nearly 20% of wastewater. In the UK an estimated 350,000 tonnes of clothing ends up in landfill every year. She decided to run a different sort of clothing brand. Ducky Zebra supports slow fashion; and are passionate about reducing their environmental impact, being ethical and transparent. She’s won competitions, and features, and is working to build this revolutionary brand into a household name.