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Where Ideas Launch - The Podcast for the Sustainable Innovator

Where Ideas Launch aims to answer the question, by asking deeper and better questions. It aims to prompt change not by staying in the analysis, but by originating a new genesis.

This podcast aims to:

  1. Challenge the status quo: show you how to speak truth to power, in a way that sparks momentum for change.
  2. We will explore creativity from the eyes of educators, business people, entrepreneurs, and artists.
  3. We will examine sustainable clothing brands, sustainable business models, and other ways to support the UN sustainable development goals.

Jul 31, 2021

How do you come up with an idea?

From the poets, science-fiction writers, anthropologist, scientists, explorers of space and time, to the futurists, and the real experiences of those on the fringe, ideas come from a variety of sources.

We explore how to calibrate your ideas following the 5 guides below:

  • Mission
  • Skills
  • Jobs to be Done.
  • Market Research
  • Idea selection
  • Katherine Ann Byam is a consultant and strategic partner to leaders on sustainability, resilience and digital transformation.