Jan 13, 2021
My next guest Claudia worked in financial services for nearly a decade. Unfulfilled and miserable She decided to take some time off to work on an idea that had been niggling in the back of her head for a few years: The milkman re-imagined for beauty.
We talked about:
- Simple change in your beauty routine can save thousands of kilos of plastic waste ending up in landfill
- Moving from a linear to circular business model while retaining convenience, price and quality
- Staying true to your mission despite the challenges of 2020
- Circla contributes to 6 of the UN Development Goals but our main focus is Number 12 - Sustainable consumption and production
In her words:
This was the start of my journey to starting Circla, born out of frustration on the amount of single-use plastic packaging in my beauty routine. I raised pre-seed investment from Sustainable Ventures and in August last year quit my corporate job for good! The last year has been a rollercoaster, we have pivoted the business model twice due to Covid-19 and now finally about to roll out our new model across the whole of central London. I run the company by myself with help from friends and family.
Refillable beauty, delivered to your doorstep. – CIRCLA